How to Excel with Virtual Events

Simulcast of live Enhanced Talk: 489854

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In a world that is doubling down on virtual events, your audience’s overall experience and ability to engage with your webinar content is becoming overwhelmingly important.
Since undergoing a complete rebuild over a year ago, the BrightTALK presenter platform has transformed its live presenting experience to be engaging and highly interactive as well. Over the past year, BrightTALK’s teams have continued to perfect the tool by updating and adding countless new features that are built to take your webinars to the next level. Join us as we take you through a deep dive into the Talks platform to showcase:

- How to generate demand more effectively
- New features and unique use cases
- Upcoming features on the product roadmap

Think about your buyers. Buying a solution for their company is a complicated, risky proposition. To even begin a real buyer’s journey, they’ve got to be experiencing a big enough issue that it’s worth the effort. And they’ve got to be solving a big enough problem that it’s worth the resources of everyone involved. That’s the reality that you’re selling into – the difficult buying team work necessary to move from a big problem to a successful solution. By helping buyers move through this process, great content accelerates it and increases your chances of winning. So what exactly is that content? Why do most organizations struggle to produce it? And how can your team do better?

In this webinar, John McNight, EVP at TechTarget’s Enterprise Strategy Group (ESG), will help you better understand and navigate the needs and challenges surrounding creating the content you need to win. He’ll cover the organization issues you face, the essential elements of the content itself, and the operationalization of a content engine that can better deliver for your prospects and your company.

In today's competitive landscape, it is essential for marketing teams to have the right measurement processes in place. Beyond just understanding the performance of content, marketers must also be able to prove their contribution to business growth and revenue.

In the final episode of our Marketing Measurement Lab series, we'll be digging into best practices for turning engagement with your content into long-term success and winning business. We'll kick things off with a look at several different attribution models that can help you connect your webinar programs with revenue. We'll then discuss how you can create long term engagement benchmarks that can guide your demand generation strategy.

Think about your buyers. Buying a solution for their company is a complicated, risky proposition. To even begin a real buyer’s journey, they’ve got to be experiencing a big enough issue that it’s worth the effort. And they’ve got to be solving a big enough problem that it’s worth the resources of everyone involved. That’s the reality that you’re selling into – the difficult buying team work necessary to move from a big problem to a successful solution. By helping buyers move through this process, great content accelerates it and increases your chances of winning. So what exactly is that content? Why do most organizations struggle to produce it? And how can your team do better?

In this webinar, John McNight, EVP at TechTarget’s Enterprise Strategy Group (ESG), will help you better understand and navigate the needs and challenges surrounding creating the content you need to win. He’ll cover the organization issues you face, the essential elements of the content itself, and the operationalization of a content engine that can better deliver for your prospects and your company.